A huge thank you to everyone who joined us for our recent Pearson Demo Day.
With sunshine, great roads, and plenty of time in the saddle, the day was all about giving riders the opportunity to experience the Pearson range properly.
Beginner Rides & Children’s Coaching We believe cycling should be welcoming, accessible, and fun for everyone. This summer, Otley Cycle Club are organising beginner-friendly Saturday rides from the shop and children’s cycle coaching sessions at
Pearson x Chevin Social Ride Out We’re excited to be teaming up with Pearson Cycles to bring something a little different to Harrogate. Join us at Chevin Cycles Harrogate for a social ride out through
Reserve wheels The ultimate performance wheelset Why Reserve Wheels Redefine What “Premium” Really Means Reserve Wheels give a whole new meaning to the term premium wheelset. They aren’t built for one type of rider or
As the days get longer and the roads dry out, 2026 is shaping up to be an exciting season for riders preparing for sportives, big mileage days, and summer challenges. Whether you’re chasing a new
Just Phil is Phil Shackleton’s unsupported Tour de France challenge. Phil will ride every stage and every transfer of the 2026 Tour de France route – nearly 6,000km from Barcelona to Paris – raising funds for Alzheimer’s Research UK.
ASSOS Spring/Summer Launch Evening 📍 Chevin Cycles, Harrogate 📅 Wednesday 1st April ⏰ 18:00 – 20:00 Join us at Chevin Cycles for an exclusive look at the new Spring / Summer collection from ASSOS. Dylan
Trek Project One The Ultimate Summer Experience With Chevin What Project One Means Project One is about far more than simply standing out from the pack. It’s about expertly crafted custom bikes that are hand-built
Trek Madone Iridescent ICON is this Trek’s ultimate showstopper? Why this bike is so special Over our 40-year history, we’ve had the privilege of working with some truly special bikes. From the early machines that
